Search Engine Optimisation, or SEO, is an essential tool for websites as it allows them to appear higher in search engine rankings, making them more visible & accessible to customers looking for products or services related to the business. It’s important to use SEO techniques and ensure that the website content is high quality so visitors find what they need quickly and easily. Video content is becoming increasingly popular, and its impact on SEO has been tremendous. It has become a powerful tool that helps your website reach its target audience more effectively.
Video gives people what they want
A new study has revealed that 87% of businesses that leverage video marketing have reported an increase in their website traffic, and 83% of them have seen a notable rise in lead generation as a direct consequence. This is because more and more people find the appeal in video content. As per HubSpot, 54% of customers prefer to consume video content, emphasising this media format’s growing popularity.
Grow visibility with video
Videos are an effective way to make your social media accounts stand out, but adding them to your website is just as important. This will allow you to engage with potential customers and show them the personality behind your brand. SEO is essential in establishing your website’s presence in major search engines like Google and Yahoo. Many factors come into play while determining rankings, and videos can be a great way to increase your visibility and reach out to potential customers looking for what you have to offer.
Creates a more versatile website with video
Videos can do wonders for your SEO in various ways. For instance, they give your website an extra dimension, making it more attractive and engaging for the users. Furthermore, people love taking a break from reading and watching videos during their online sessions to absorb valuable information. Therefore, embedding videos in a blog post is an effective tactic because it combines the SEO potential of textual content and keywords with the power of visuals. This makes it more likely for readers to enjoy the article and helps optimise your content for searches.
Additionally, videos can significantly increase the time people spend on your website. Healthier dwell time, in turn, means higher ranking by search engines like Google due to its greater authority.
Increases page quality with video content
Google is firmly committed to delivering content of the highest quality that provides users with valuable and pertinent information. However, with the internet growing ever larger and now holding more than 1.5 billion websites, companies face huge competition for the same keywords and phrases. As a result, search engines must work hard to determine which sites match best for a given query to provide users with the most useful results.
Enhancing your website with videos and written content is an effective way to improve its quality. Google considers this multi-dimensional format more appealing to visitors as long as the content is of good quality.
Your local SEO and marketing specialists
Smartphone footage can offer useful snippets, but if you want to get the best out of your content, it should be professionally shot by a marketing agency. Doing this can help capture a unique perspective and create an impactful result. In addition, expertise in SEO and video production opens doors to creating appealing advertisements, educational materials, interviews with personnel and customers and much more. All of these can be shared with your target market for a greater impact.
Eyeweb is located in Hull and serves businesses across East Yorkshire and beyond. So if you’re looking for SEO, videography or content creation solutions, don’t hesitate to contact us by phone on 01482 628830 or via our contact form. We look forward to hearing from you.