An SEM Agency in Bangkok Can Deliver Fast Results
The pandemic served as a valuable marketing lesson for many brands in Thailand. Some of these brands learned they should put more effort into spreading knowledge about their brand’s products and services online than through their brick-and-mortar outlets. Even for brands that traditionally did most of their business face-to-face, the pandemic was instrumental in showing them another avenue to reach more of their valuable customers than ever before.
As more clients are weighing the benefits of shifting to an online marketing strategy, many of these clients are asking about the services of SEM agencies in Bangkok. These clients have heard about the immediate benefits that a comprehensive SEM strategy can deliver, and they want to learn more about this alternative strategy to SEO.
What is SEM?
Search Engine Marketing (SEM) is a strategy that relies on pay-per-click ads and the analytics provided by their platforms to drive your marketing direction.
Google Ads has six types of ad formats:
- Display Ads
- Search Ads
- Video Ads
- Shopping Ads
- App Ads
- Smart Ads
These different ad formats may appeal to different types of audiences, but they may all be audiences that your brand is trying to reach.
By optimising your ads to suit each format, you’ll reach more of your intended audience, and you’ll do it much quicker than taking a typical SEO approach. Google, Bing, Facebook, YouTube and any other platform that offers a pay-per-click advertising platform also provide analytics that offers valuable insight into how to tweak and refine your ads.
To get started in SEM, analysis and research are first performed by your Bangkok SEM agency. This research arrives at the best keywords and formats for your ads. The ads are designed, and content is created using these optimal keywords. Then, your ads are placed according to your budget and monitored for the length of time they run to measure their performance.
The ad’s content and the keywords used in the ads, together with where the ad is placed, define the success of your campaign.
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Fast Results
One of the biggest differences between SEM and SEO is that the results from a successful SEM strategy can be almost immediate. A successful SEO strategy is a long-term gain. Your brand gains exposure and visibility through steady marketing chores that rely on link-building, content marketing, social media exposure, and technical optimisation of your brand’s website.
With SEM, a well-designed ad in the right format, placed on the right type of website, can skyrocket your brand from an unknown to a household word.
Partner with an SEM Agency In Bangkok
Primal is an experienced SEO and SEM agency in Bangkok. We have many clients that have learned the value of focusing on online retail during the recent pandemic. These clients are focusing on the pay-per-click marketing model as it helps them reach the audiences they need to target.
To learn more about the benefits of SEM and find out whether it’s the best solution for your brand, contact Primal to schedule a consultation.