The 21st century is an era where e-commerce and retail businesses are converging to a great extent. Both the experiences of shopping online and offline are interchanging continuously. To keep up with this trend, all brands need to be tech-first and also consumer-first.
Although the customers are buying more online, the interaction is always human to human. Thus, technology is evolving constantly to bridge the gap between consumers and brands.
Moreover, the companies are using omnichannel augmented reality experience to promote their products and serve their customers in a far better way.
This omnichannel approach helps by making smooth transactions online and offline. This ensures that the minimal friction remains minimal and standardizes that for the customers, regardless of where they are purchasing the final product.
In the year 2020, a large number of brands adopted the approach of digital-first, and thus, omnichannel thrived, and as result, e-commerce boomed. Moreover, several hybrid models came to life and both the brands and customers benefited from adopting them.
Discussed here are the top 5 omnichannel retail trends with omnichannel augmented reality experiences and how they can boost a business.
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Augmented reality or AR
This is an exciting, easy, and also interactive way to test a product before using it. As this technology offers the appealing scope of having a “try-before-you-buy” experience, hence the return rates are reducing drastically.
With the help of this unique technology known as augmented reality, customers can now easily visualize and enjoy a fascinating shopping experience from the comfort of their houses.
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Benefits of AR:
- Reduces the cost of infrastructure.
- Eliminates the geographical barriers.
- Improves operational efficiency and sales.
- Enhances customer satisfaction.
- Generates more traffic and conversions.
- Makes a brand popular.
- Touchless checkout
Many consumers say that they love to buy products with touchless self-checkout options. For this reason, many retail stores are opting for a cashless and fully automated system, where the buyers can easily select an item and walk out. The price of the product will be debited automatically from their e-wallets.
This technology needs artificial intelligence, a camera, and many sensors. Those sensors can sense and then track the movements of the customers and also record what items they picked up.
India had its first retail store Go-inspired by Amazon in the year known as Watasale. Consumers can easily download the app of Watasale and register through a phone number and email ID. The app can generate a QR code that can serve as a “ticket” to the store.
The customers can easily enter the store, pick up a product and exit the store just by scanning the code.
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Make payments digitally
The process of paying digitally has revolutionized the complete cycle of buying and selling and has made the process much safer, easier, and safer for both of them. Digital payments offer a flexible shopping experience by allowing seamless payments at any time.
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Delivery service on the same day
The same-day delivery process supported by omnichannel augmented reality experience is making the entire process more successful. The benefits of same-day delivery are:
- Increasing the number of satisfied customers.
- Fewer transport costs.
- Reducing the cost of shipping and delivery.
- Selling through video content
Videos are a very appealing medium that can help in getting better sales. Many new customers want to use a new product just by viewing engaging video content. It can easily attract many customers faster and thus can have a growing number of customers via social media.
Therefore, the omnichannel retail trend powered by the omnichannel augmented reality experience is making the brands get more customers with its 5 unique features.
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